Pandora's Choking on Advertising. And It's Getting Worse...

Listeners will have to choose to either be the product for sale and sit through invasive advertising or support commercial-free stations with donations. Which will DMPulse listeners choose?

We believe listeners will financially-support internet radio if the station is open and transparent about its costs, and laser-focused on delivering great music.  Wall Street runs Pandora now, and the results are more advertising.  This article highlights the problems Pandora is experiencing.  They are trying to serve two masters: audience and advertisers.  In that battle, advertisers ALWAYS win and the audience loses.

Not so on DMPulse!  As a 501(c)3 non-profit organization, D.M. Pulse Media's mission is simply to expose our audience to great new artists on a station free of commercial advertising.  And we only have to pay our bills, not meet the expectations of Wall Street.  Give DMPulse a listen, and hear the future of internet radio--listener supported!

DMPulse Media is a 501c3 nonprofit organization!

On Friday, September 2, 2011, DMPulse received our 501c3 designation from the Internal Revenue Service.  If you've been listening to DMPulse for the last 16 months or reading our weekly e-newsletter, you've heard me discuss working to receive this designation.

What it means to DMPulse and to you is donations to DMPulse Media are tax deductible on your United States income tax return.  In the same way donations to charities like The Red Cross, United Way, Animal Rescue League or to a college or university are deductible, now any donation made to DMPulse after July 11, 2011 is tax deductible!

The idea to become a non-profit was hatched nearly two years ago from the results of a DMPulse listener survey.  Now, we are finally fully where I envisioned we would best be able to ensure a strong future for DMPulse!

But ensuring DMPulse continues to bring you great music will mean we need your help.  Please consider making a donation to help DMPulse continue to help you discover great new music with a tax-deductible donation.  Your tax-deductible gift will help DMPulse pay our music licensing fees, stay advertising-free and continue to bring you great new music!