Sunday, December 13, 2009

New DMPulse survey


Click Here to take the survey


Thanks to all who filled out the first Future of DMPulse survey. Based on your feedback, it is obvious you want DMPulse to continue to be an internet radio station in some form in 2010.

With that in mind, I have been working to pull together ideas on how to keep the station going. And I need your help. Would you take a moment to go to fill out the second survey.

The survey will ask you to share your thoughts about the station, and provide feedback on a few ideas on services I can provide that can help us continue going forward. Many have offered ideas that would improve your experience and generate revenue for the station. Please keep those ideas coming.

Thanks to everyone for helping us along the way. And please take a moment to fill out our new survey.

The survey is 9 questions, and should only take a couple of minutes to complete! Go here to take survey

Thanks for supporting great music, and DMPulse,
Jay Boeding
Founder
DMPulse.com
jay AT dmpulse.com

Wednesday, December 9, 2009

First survey results

The results from the first survey about the future of DMPulse are in. Check out the full details below...to summarize:
-Listeners want a radio station and not something else, like a twitter feed or podcast.
-60% of listeners would be willing to pay a subscription. 40% would not.

My takeaway is you want a radio station, so we need to find a way to be able to generate enough revenue to continue to do so. Doing a station outside of Live365 is probably too costly right now, but there may be ways to start building towards that goal. Look for another survey soon, taking a look at more specific ideas on generating revenue around this station. Thanks to all that participated in the 1st survey!

Jay

Here are the results:
How many hours do you listen to DMPulse per week?
10-20 hours = 28.6%
30+ hours = 25.7%
20-30 hours = 17.1%
6-10 hours = 17.1%
less than 5 hours = 11.4%

Currently, I access DMPulse through:
Live365.com = 94.3%
DMPulse.com = 2.9%
Other = 2.9%

How likely are you to access the station directly from DMPulse.com (bypassing Live365)?
Definitely = 45.7%
Probably = 28.6%
Not likely = 17.1%
Only once in a while = 8.6%

Would you pay a subscription fee to listen to DMPulse?
Yes = 60.0%
No = 40.0%

If you would pay a subscription, what would be the most you could see yourself paying each month?
$2-$4 = 34.4%
None, wouldn't pay = 31.3%
$5-$6 = 25.0%
$8+ = 6.3%
$7-$8 = 3.1%

Share your opinion on the following options for the future of DMPulse:
Live365 station with commercials 62.9% Positive; 22.9% Neutral; 14.3% Negative
Station with commercials (not on Live365) 51.5% Positive; 31.4% Neutral; 17.1% Negative
Non-profit station with fundraising drives 48.5% Positive; 42.9% Neutral; 8.6% Negative
Weekly Podcast 20.6% Positive; 41.2% Neutral; 38.2% Negative
Music recommendations via Facebook & Twitter 14.3% Positive; 34.3% Neutral; 51.4% Negative

Are you a member of the DMPulse Facebook Fan page?
Yes = 28.6%
No = 71.4%

Do you follow our "Hip New Music" Twitter feed ?
Yes = 14.3%
No = 85.7%

How many podcasts do you listen to each week? (Not just download, but actually listen to)
None = 85.7%
1 = 5.7%
2-3 = 5.7%
4 or more = 2.9%