Thursday, March 29, 2012

Pandora's Choking on Advertising. And It's Getting Worse...

Listeners will have to choose to either be the product for sale and sit through invasive advertising or support commercial-free stations with donations. Which will DMPulse listeners choose?

We believe listeners will financially-support internet radio if the station is open and transparent about its costs, and laser-focused on delivering great music.  Wall Street runs Pandora now, and the results are more advertising.  This article highlights the problems Pandora is experiencing.  They are trying to serve two masters: audience and advertisers.  In that battle, advertisers ALWAYS win and the audience loses.

Not so on DMPulse!  As a 501(c)3 non-profit organization, D.M. Pulse Media's mission is simply to expose our audience to great new artists on a station free of commercial advertising.  And we only have to pay our bills, not meet the expectations of Wall Street.  Give DMPulse a listen, and hear the future of internet radio--listener supported!


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