The Making of the next DMPulse Logo - Part 1

For the past several weeks, I've been working with Andrew from Ozone Consulting to develop a new logo for DMPulse.  After several teleconferences, and quite a bit of back and forth, we are ready to unveil our four finalists for you to vote on!  That's right, the DMPulse audience gets to chose the new logo!  Before we get to the unveiling, I wanted to share some of the early versions so you can see the process.

Fairly early, we landed on a font that we liked pretty well.  




But, something important to me is for our new logo to have a visual tie-in so you know easily what the logo is representing.  For example, a tire company logo that incorporates a wheel.  That is pretty challenging with an internet radio station.  What represents a radio station?  Andrew and I kicked around idea after idea...  We tried a microphone, but it looks too cartoon-y.



We tried earbuds in various states






We tried a boombox, but it's just too retro!



One brainstorm was to try to "visualize" DMPulse by using an actual image of the audio of our station "voice" saying DMPulse.  You'll see that incorporated here with one of our headphone versions.



None of the above made the cut, but they have helped get us to where we are now.  Keep an ear to the station, and an eye on this website, as we'll be rolling out finalists soon!



Share your thoughts on the logos above by emailing me at jay AT dmpulse.com!