First survey results

The results from the first survey about the future of DMPulse are in. Check out the full details below...to summarize:
-Listeners want a radio station and not something else, like a twitter feed or podcast.
-60% of listeners would be willing to pay a subscription. 40% would not.

My takeaway is you want a radio station, so we need to find a way to be able to generate enough revenue to continue to do so. Doing a station outside of Live365 is probably too costly right now, but there may be ways to start building towards that goal. Look for another survey soon, taking a look at more specific ideas on generating revenue around this station. Thanks to all that participated in the 1st survey!

Jay

Here are the results:
How many hours do you listen to DMPulse per week?
10-20 hours = 28.6%
30+ hours = 25.7%
20-30 hours = 17.1%
6-10 hours = 17.1%
less than 5 hours = 11.4%

Currently, I access DMPulse through:
Live365.com = 94.3%
DMPulse.com = 2.9%
Other = 2.9%

How likely are you to access the station directly from DMPulse.com (bypassing Live365)?
Definitely = 45.7%
Probably = 28.6%
Not likely = 17.1%
Only once in a while = 8.6%

Would you pay a subscription fee to listen to DMPulse?
Yes = 60.0%
No = 40.0%

If you would pay a subscription, what would be the most you could see yourself paying each month?
$2-$4 = 34.4%
None, wouldn't pay = 31.3%
$5-$6 = 25.0%
$8+ = 6.3%
$7-$8 = 3.1%

Share your opinion on the following options for the future of DMPulse:
Live365 station with commercials 62.9% Positive; 22.9% Neutral; 14.3% Negative
Station with commercials (not on Live365) 51.5% Positive; 31.4% Neutral; 17.1% Negative
Non-profit station with fundraising drives 48.5% Positive; 42.9% Neutral; 8.6% Negative
Weekly Podcast 20.6% Positive; 41.2% Neutral; 38.2% Negative
Music recommendations via Facebook & Twitter 14.3% Positive; 34.3% Neutral; 51.4% Negative

Are you a member of the DMPulse Facebook Fan page?
Yes = 28.6%
No = 71.4%

Do you follow our "Hip New Music" Twitter feed ?
Yes = 14.3%
No = 85.7%

How many podcasts do you listen to each week? (Not just download, but actually listen to)
None = 85.7%
1 = 5.7%
2-3 = 5.7%
4 or more = 2.9%